A look at the difference between the novels I've long admired and fiction's bestsellers of the last hundred years to understand what makes one book sell millions, and another thousands.
Not all of these three features need to be present in the one story, but of course 'layering' them up in the winter of our publishing discontent, might be smart.
Relax. Take the pressure off yourself as a writer, and relax the reader too. Invite'em in. Go on. Make them at home. Give them the easy chair, the one with the stained cushion and the crumbs in the corner.
Why don't you kick off that novel by kicking back?
1. At the core of every good concept is a paradox. (Find it, and you've got a story.)